April 19, 2007

Are they really “music” companies?

Here’s the question:

If we acknowledge Matthew’s Law of Music Knowledge that states, “Every generation knows 10 times more music than their parent’s generation,” then how come recorded music sales don’t grow 10 times larger with each passing generation? 

Maybe business and music knowledge aren’t necessarily compatible in the 21st century.  The music of 2007 is diverse and vibrant, but it’s ignored by the current cartel-driven record company thinking.

All major labels do is market. The lifeblood of any music company is the next hit from the next new artist. In today’s world, it seems the next hit can only come from the same old star. This kind of thinking is going to bite these record marketers solidly in the ass. The odds of winning in a casino are better than those of a hit artist repeating with a hit of a similar or larger magnitude.

How can a sane person base a business on such a rare occurrence? The current major record companies do. To them, talent is secondary.

Just imagine if Bob Dylan or Bruce Springsteen got signed by a major label today. Within months of the release of their first recording, they would be dropped for lack of initial sales.  Investment banking, which has bought up most of the current music industry, operates by lowering the overhead and stripping assets. New talent just doesn’t fit into their scheme. 

This is why the MP3 Lunatics have taken over the asylum and have built a Music Lover’s Playground. It is our hope that our websites can give exposure to those deserving artists who don’t fit into today’s ridiculous record business equation.

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